During an Ortek session, both qualitative and quantitative data can be gathered by interspersing free-flowing discussion with entry of responses using the key pads. Instant tabulation of entered responses allows the moderator to discuss the group's responses, to probe specific topics, to clarify responses, and to add questions to the program that arise throughout the course of the session while the group is still in attendance.
This methodology is very effective for gathering data from the general public and for sensitive employee surveys. All participants have their own keypads and are able to privately and confidentially register their honest opinions.
Typically, for a rental, Robinson Research provides two Ortek technicians and necessary crew for setup, computer programming, and operation of the system. When programming the data, we request that the initial questionnaire be finalized at least three days prior to the group. We can add special questions on the fly during the session, but we prefer to start with a predetermined and well-tested basic set of questions.